Globalisation

Globalistaion
Globalisation is when the media consumers are aware that the media has grown in many different ways and the consumer can recieve the media through everything an example of this is, WAP on mobile phones and the internet. While large media coporations expand all over the world companies such as AOL can use their resources to become global players, National and international companies are expanding through the global market which means the cultural genres emerge with the new media and thus, creating a a new global culture.

Cultural Homogenisation
Cultural Homogenisation is when the consumers cultural views are portrayed through the media, allowing media consumers to be aware of the values and ideologies that are being presented to us. an example of this is when there are documentaires about certain cultures and religion

Cultural Imperialism
Cultural Impreialism is a term made up by critics that argue that the US media control the values and ideologies that people have through the media that people consume, as US organisations are so popular

Global village
Marshall Mchuhan a media critic said that the world has become a global village, he also said that the media play a crucial role in this as people can share things as they happen such as watching a live football match. Critics argue that the media reflects and creates the social and cultural world we live in and they construct our views of global events.