UsEs aNd GrAtIFIcAtIOnS

This theory is were by audineces were made up of individuals who actively consumed tects for different reasons and in different ways.

Blumer and Kats expanded this theory in 1974.

DIVERSION...Escape from everyday problems and routines...
i think that this theory doesnt actuly apply to me because i hardly every watch TV such as soaps, whenever i do watch TV is usually things like Top Gear, Malcom in the middle and reali these sort of programmes i just watch it for entertainment.

PERSONAL RELATIONSHIPS... Using the media for emotional and other interaction...
this doesnt apply to me either becuase i dont watch programmes and relate to what is going on. majority of things that are happning on TV are things that wouldnt apply to me. however mayb in a way as i see what does happen on TV and i know friends that may be going through the same things but thats about it.

PERSONAL IDENTITY...Constucting thier own identity from characters in media texts, and learning behaviour and values...
sometimes i can apply to this theory as when i see particular characters i can put myself in their shoes and see where they are comming from. for example i usualy identify with characters in Green street as when i watched this movie i felt like going out and starting a fight LOL

SURVEILLANCE...Information gathering, eg educational programmes weather reports, financial news, holiday bargins...
this is one of the theories that i do use alot, i usualy watch the news to see what is going on in the world as i like to be informed about it. thats realy what i watch to gather information.

Deins McQuail suggests a more detailed breakdown of audience motivation

Information
to gather information i usualy watch the news to gather information about relevant events and conditions. i dunt actuly watch programmes to seek advice but when i do watch programmes i usualy get more information about other tops like when i watch documentaries.

Learning
when i watch documentaires i usualy gather more information about things. and also when i watch the news to be informed and learn about new things.

Personal Identity
when i watch TV i dont reinforce personal values as when i watch TV i just see what is going on i dont go in depth and think about what values they give, however when i do watch films that have alot of friends loyalties and family loyaties i do consider it but however i already hav these values. i dont have any models of behaviour as the programmes i watch dont have good model behaviours. i dunt identifiy with celebrities as i aint realy botherd about them.

Intergration and social interaction
finding a basis for social interation and converation is something that i would do depending on what i would watch the night before. such is prison break. i dunt think it relates to me in the term of social roles as i alredy have relationships to fufil this. i do get an insight into circumstances of others if the text is issue baised.

Entertainment
no dont find it a form of escapsim because i dont turn to media text to get me away from my problems, i turn to ma gal like ;)... i watch tv to get relaxed and to chill as if i had a busy day i would come home and jus sit infront of the TV. it dont fill my tym cause i actuli dont have the time to watch TV as im usualy out.