Related Institutions

Itv links to C4 as they are both terristrial tv channels and they are both in compition with each other, as they both have the same target audince aswell

http://lilprascilla.blogspot.com/

BBC links to C4 as they both are terristrial channels and they both are in compition they have the same objective of entertaining, informing and educated there audinces

http://a2mediabushara.blogspot.com/

Sky links to C4 as more of C4 channels such as More 4 E4 Film 4 are shown on sky

http://www.issues-and-debates.blogspot.com/

MEDIA

BBC told to make up its mind on Salford

Tara Conlan
Wednesday October 11, 2006
MediaGuardian.co.uk
http://media.guardian.co.uk/broadcast/story/0,,1902967,00.html

BBC staff and unions have called for an end to the uncertainty surrounding the corporation's proposed move to Salford.

The Salford MP and the Labour Party chairman, Hazel Blears, has also called on the corporation not to "renege on their promises" to relocate a chunk of the BBC to her constituency.

Just two years ago, the BBC was attempting to soften the blow of its cost-cutting plans by offering to buy the houses of the 1,800 staff it expected to relocate north.

However, last year, the corporation publicly warned the government that the move wouldn't happen unless it got a big enough licence fee settlement.

Last July, the BBC chairman, Michael Grade, pointed out at the launch of the annual report that there was still a "remote possibility" that it would not happen if the BBC could not afford to fund it.

Today, the BBC director general, Mark Thompson made the threat more concrete, saying that the move will not happen if the BBC receives a "low settlement".

While he did not define what figure he would regard as "low", it was enough to cause concern among staff.

One executive said: "The move north is being used as a bargaining tool in the horse-trading over the licence fee. But it affects people's lives so they need to know so they can plan. At the moment they're in limbo."

Broadcasting union Bectu said it still supported the BBC's planned move to Salford, as long as staff who didn't want to go were not forced to, but said the uncertainty should end.

"We are very concerned about our members. The BBC has made a great play of helping people, for example, redeploying them or finding schools for their children. It seems committed to Salford but we need to know what's going to happen so people can argue their cases," said broadcasting supervisory official Luke Crawley.

Ms Blears called on the BBC to make up its mind as soon as possible: "As Salford's MP, I believe it is vital that the BBC comes to Salford. It will bring 15,500 jobs, investment and new business opportunities. It will create a new media city which will benefit British broadcasting. The BBC's DG and board of governors must make their public commitment to Salford a reality.

"It would be a missed opportunity of epic proportions if the BBC board renege on their promises."

Don Foster, the Liberal Democrat shadow culture, media and sport secretary, said "too much uncertainty" still remained over the BBC's future.

"I'm pleased that the BBC has found a way to reduce its demands, but a cut of £250m over 7 years is a drop in the ocean. The BBC should publish its latest calculations so that we can all see where and why they need the money," he said.

"It's the Treasury's failure to decide what has to be included in the licence fee that is creating the greatest uncertainty. We still don't know if the BBC will have to pay a 'spectrum charge' or for the cost of helping vulnerable people switch to digital.

"It's equally disturbing that we don't know for how long the licence fee agreement will last. A three-year agreement, as some are proposing, would be a disaster and would give the BBC no security to plan its future during the switch to digital.

"Too much uncertainty remains and could blight the prospects of the BBC remaining the world's pre-eminent public service broadcaster."

Globalisation

Globalistaion
Globalisation is when the media consumers are aware that the media has grown in many different ways and the consumer can recieve the media through everything an example of this is, WAP on mobile phones and the internet. While large media coporations expand all over the world companies such as AOL can use their resources to become global players, National and international companies are expanding through the global market which means the cultural genres emerge with the new media and thus, creating a a new global culture.

Cultural Homogenisation
Cultural Homogenisation is when the consumers cultural views are portrayed through the media, allowing media consumers to be aware of the values and ideologies that are being presented to us. an example of this is when there are documentaires about certain cultures and religion

Cultural Imperialism
Cultural Impreialism is a term made up by critics that argue that the US media control the values and ideologies that people have through the media that people consume, as US organisations are so popular

Global village
Marshall Mchuhan a media critic said that the world has become a global village, he also said that the media play a crucial role in this as people can share things as they happen such as watching a live football match. Critics argue that the media reflects and creates the social and cultural world we live in and they construct our views of global events.

MEDIA

UK online ad spend worth almost £1bn

Mark Sweney
Wednesday October 4, 2006
MediaGuardian.co.uk

UK internet advertising is worth almost half of TV advertising revenues, with just under £1bn spent in the first six months of this year, according to research.

The amount advertisers spent on the internet was up 40.3% year on year to £917m in the first half of the year - and will overtake press advertising spend before the end of 2006 at its current rate of growth.

According to the report by the Internet Advertising Bureau, the World Advertising Research Centre and PricewaterhouseCoopers, £993.4m was spent on national press advertising in first six months of 2006 - just £76.2m more than online - accounting for an 11.4% share of all ad spend.

The internet accounted for 10.5% of UK ad spend in the first half of 2006 - up from 7.3% for the same period last year.

TV's share of the market declined by 1.3%, to 22.7%, in the first six months of the 2006. UK advertisers spent £1.978bn on TV ads in total during that period.

By comparison, internet spend is now double the size of outdoor in the UK (5.1%), more than twice that of consumer magazines (4.6%) and three times the size of radio advertising (3.4%).

Within the overall internet advertising figures, paid-for search - sponsored listings on search engines such as Google that advertisers pay for when a consumer clicks through to their site - was up 57.7% year on year to £531.3m; a 57.9% share of the online total.

Online display advertising climbed 32.2% to £215.9m, accounting for a 23.5% share.

In the face of a year-on-year fall in traditional press advertising spend, online classified advertising grew 23.4% to £162.2m, taking a 17.7% share of all online revenues.

Recruitment and finance remain the biggest spending categories online. These are followed by strong growth in the entertainment and media and automotive sectors.

Internet ad spend is set to pass the £2bn mark in 2006, if current growth continues. In 2005, advertisers spent £1.4bn online.

The key drivers of growth include the rapid rate of uptake of broadband in the UK - the Office of National Statistics recently released figures showing that 10m UK households were now broadband-enabled.

According to a report by YouGov, the average amount of time spent online by users has climbed to 23 hours a week, also pushing ad spend growth.

Other factors include a continuing boom in online retailing, innovation in creativity and new marketing tools - such as blogs, podcasts and social networking websites - all attracting mass media popularity and more money online from advertisers in general.

http://media.guardian.co.uk/newmedia/story/0,,1886747,00.html